Olympic Logo Redesign

Yesterday I highlighted some of the Olympic logo designs throughout the past years. We’ve determined that they’re not all exactly stunning examples of good design.

I ran across a redesign that some designers from Brooklyn United did that I absolutely loved! Not only did they redesign the logo for the London 2012 Olympics but they went ahead and brainstormed for Socchi in 2014 and Rio in 2016. Clearly the Olympic logo committee should have looked for a few more options before settling on one. There are some pretty cool options in there for Rio in 2016 as well.

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This second is the logo design for the 2016 Olympic games in Rio. Really interesting to see their entire design process and the meaning behind the design.

“After consolidation of our findings, we selected a simple yet powerful idea as our inspiration: what distinguishes our city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and dreams.

That’s why we created a truly human brand.

It’s a brand that embodies unity, transformation, passion and energy. It’s a large collective network in motion, an invitation and inspiration to Rio and the world.”

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Are there any Olympic designs (real or fictional) out there that you’ve loved? Please share!

Olympic Logo Design

With all of the Olympic craze going around lately, I thought I’d highlight some of the design that goes into the games. Let’s just start out by agreeing that the logo for the 2012 London Olympics is not exactly gorgeous. In fact, it’s far from something that really represents London or athletics or the Olympics.

But then again, look out these designs below from the 1968 Olympics or the even the 1924 Olympics. Definitely aren’t going to be winning any design awards. To see the logo evolution over the years, check out [88 Olympic Logos]. Pretty crazy to see how bad some of the design really is – there aren’t a ton of logos on there that I would particularly like to enlarge and display somewhere. Typography never seems to be very strong in any of the logos and the colors or shapes that are decided on to express the home country sometimes seem haphazard.

The ones that stand out the most to me out of that line up are 1976 Montreal, 2002 Salt Lake City and Vancouver 2010.

There are, however, lots of designers who have chosen to tackle their own design for the Olympic Games. Check back tomorrow for some highlights of those logos!

In other Olympic related design, have you seen GoSquared’s live infographic of some of the numbers important to the Olympic games? Really interesting way to display the information and utilize scrolling. Not to mention they included how much was spent on the Olympic logo design – 400,000 pounds! Yikes!