Yesterday I highlighted some of the Olympic logo designs throughout the past years. We’ve determined that they’re not all exactly stunning examples of good design.
I ran across a redesign that some designers from Brooklyn United did that I absolutely loved! Not only did they redesign the logo for the London 2012 Olympics but they went ahead and brainstormed for Socchi in 2014 and Rio in 2016. Clearly the Olympic logo committee should have looked for a few more options before settling on one. There are some pretty cool options in there for Rio in 2016 as well.
This second is the logo design for the 2016 Olympic games in Rio. Really interesting to see their entire design process and the meaning behind the design.
“After consolidation of our findings, we selected a simple yet powerful idea as our inspiration: what distinguishes our city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and dreams.
That’s why we created a truly human brand.
It’s a brand that embodies unity, transformation, passion and energy. It’s a large collective network in motion, an invitation and inspiration to Rio and the world.”
Are there any Olympic designs (real or fictional) out there that you’ve loved? Please share!
