I opened my email today to find this beauty.
Let’s try switching the color of the text halfway through a question, using every gradient possible and perhaps even throwing a live trace in there? Okay? Sounds like a good plan to me.
What made it even funnier was the quote at the top,”Do you feel safe on campus?”
Well, I did… until I saw this poster.
Gradients, much similar to word art, should be used in moderation and with caution. Extreme caution. It’s probably not the best practice to use four gradients in one poster design all starting from different directions.t
And the circular gradient behind that live traced or posterized image? Good job guys, you really nailed it.
The redeeming quality of this piece appears to be the fact that they stuck with the same typeface throughout.
On the contrary, here is an example of an appropriate time and place to use a gradient:
Nice and subtle on that blue there. It works. It gives off the feeling that there is some kind of sunrise, brighter day or hope going on there.
Like most things with design, there is both a good and a bad way to use everything. Stretching text? Bad practice. Using a font that was designed to look stretched? Quite alright.
Today’s lesson: moderation.