For my Packaging Design class, we’ve gotten our second project brief. Unlike the first project, this one is lasting 7 weeks and involves 3 different majors (Graphic & Industrial Design as well as Packaging Science students).
Our group is tasked with redesigning Wegman’s organic juice line. A few weeks back we went to the store and did a visual audit which involved walking around and photographing various bottles that are currently sold. We looked pretty goofy because we were testing out how easy it was to hold or pour the individual juice bottles. People must have thought we were super intense grocery shoppers.
Anyway, today we did a little brainstorming for our final packaging. Without giving away too much, here are some things we’re finding inspiring so far.