This is a video in which Adam Ladd asked his 5 year old daughter to name the type of company or name of the company based on the logos that he showed her. I’m sure many of you have seen it floating around the internet lately. Interesting example of what stands out to little kids.
Companies can spend millions upon millions of dollars developing a brand image for themselves and when it comes down to it, it’s all about customer recognition. It could be the most innovative logo ever but if people can’t remember what the company is or what they sell, it’s essentially useless.
In this second video, Adam showed his daughter a series of logos that she had never seen before. She was then asked to draw them from memory after looking at them for 5 seconds. Again, it’s interesting to see what stands out. Logos do not and should not be overly complex. Their purpose is to give an image or identity to a company that people will recognize even if they only see it briefly.
I’ve recently downloaded an App on my iPhone that is a “guess this logo” game (okay, I’m a huge nerd). The majority of them are logos that I can name right off the bat but a few trip me up even if it’s something that I vaguely recognize.