With all of the Olympic craze going around lately, I thought I’d highlight some of the design that goes into the games. Let’s just start out by agreeing that the logo for the 2012 London Olympics is not exactly gorgeous. In fact, it’s far from something that really represents London or athletics or the Olympics.
But then again, look out these designs below from the 1968 Olympics or the even the 1924 Olympics. Definitely aren’t going to be winning any design awards. To see the logo evolution over the years, check out [88 Olympic Logos]. Pretty crazy to see how bad some of the design really is – there aren’t a ton of logos on there that I would particularly like to enlarge and display somewhere. Typography never seems to be very strong in any of the logos and the colors or shapes that are decided on to express the home country sometimes seem haphazard.
The ones that stand out the most to me out of that line up are 1976 Montreal, 2002 Salt Lake City and Vancouver 2010.
There are, however, lots of designers who have chosen to tackle their own design for the Olympic Games. Check back tomorrow for some highlights of those logos!
In other Olympic related design, have you seen GoSquared’s live infographic of some of the numbers important to the Olympic games? Really interesting way to display the information and utilize scrolling. Not to mention they included how much was spent on the Olympic logo design – 400,000 pounds! Yikes!