We’ve been on an Olympic’s design kick over here with some old logos, proposed logos and illustration. How about a design for fake Olympic games!
This project is a fictional design project for the 2020 Olympic Games in the city of Fortaleza, Brazil. The design was done by Guilherme Dultra Villar. I’m loving the look and feel of these – perhaps they should just go ahead and make the 2020 Olympics there. The design would be done!
Yesterday I highlighted some of the Olympic logo designs throughout the past years. We’ve determined that they’re not all exactly stunning examples of good design.
I ran across a redesign that some designers from Brooklyn United did that I absolutely loved! Not only did they redesign the logo for the London 2012 Olympics but they went ahead and brainstormed for Socchi in 2014 and Rio in 2016. Clearly the Olympic logo committee should have looked for a few more options before settling on one. There are some pretty cool options in there for Rio in 2016 as well.
This second is the logo design for the 2016 Olympic games in Rio. Really interesting to see their entire design process and the meaning behind the design.
“After consolidation of our findings, we selected a simple yet powerful idea as our inspiration: what distinguishes our city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and dreams.
That’s why we created a truly human brand.
It’s a brand that embodies unity, transformation, passion and energy. It’s a large collective network in motion, an invitation and inspiration to Rio and the world.”
With all of the Olympic craze going around lately, I thought I’d highlight some of the design that goes into the games. Let’s just start out by agreeing that the logo for the 2012 London Olympics is not exactly gorgeous. In fact, it’s far from something that really represents London or athletics or the Olympics.
But then again, look out these designs below from the 1968 Olympics or the even the 1924 Olympics. Definitely aren’t going to be winning any design awards. To see the logo evolution over the years, check out [88 Olympic Logos]. Pretty crazy to see how bad some of the design really is – there aren’t a ton of logos on there that I would particularly like to enlarge and display somewhere. Typography never seems to be very strong in any of the logos and the colors or shapes that are decided on to express the home country sometimes seem haphazard.
The ones that stand out the most to me out of that line up are 1976 Montreal, 2002 Salt Lake City and Vancouver 2010.
There are, however, lots of designers who have chosen to tackle their own design for the Olympic Games. Check back tomorrow for some highlights of those logos!
In other Olympic related design, have you seen GoSquared’slive infographic of some of the numbers important to the Olympic games? Really interesting way to display the information and utilize scrolling. Not to mention they included how much was spent on the Olympic logo design – 400,000 pounds! Yikes!
I’ve clearly hopped off the design blog bandwagon for a while now. College graduation, packing up all of my life, and making a brief pit stop back to Maryland before moving out to Chicago for the summer has kind of consumed my life lately. I do have another blog Life After Bricks where I have been recounting my summer in a new city. With August upon us (ie. tomorrow) I decided it was time to bring back the ‘ol blog.
What better to do that with that highlighting some of the things I have been working around. Note: I have not worked on any of these things but rather this is the work of people who I have gotten to spend the summer with. I’ve been interning (still am) at Leo Burnett in Chicago in their Department of Design. This department is a very new creation and you can learn more about it in this video: these are some of the awesome people that I get to work with!
The department of design has a very different feel than a traditional advertising agency. They’re very experimental. While they certainly do work on all of the regular advertising pieces for some of Leo’s biggest clients, they’re also very focused on creating new exciting things that are very design focused. One of the projects coming out of Leo is Farmhouse. I actually just heard about this for the first time last week. You can read about it here or just go to their actual website.
A weird small world occurrence happened this week. In introducing myself to the newest member of the design team she immediately knew when I said I went to school in Rochester that I went to RIT. Turns out the company she worked for previously was the one that did the rebranding for RIT this past year. Pretty crazy! I was already pretty familiar with herdesign workfor higher ed places (Loyola, etc) but in checking out the rest of her website today I discovered some pretty sweet work. You should probably go check it outtoo!